Infographic

Stay in the memory of your audience.

An infographic is a combination of two words, information and graphic. It is an image in which information, statistics, or any kind of content are presented in the form of charts, icons, and attractive images, with the purpose of simplifying the understanding of complex information to the audience and deliver plenty of information in a short time.

Why do we use infographics?

Because the visual content can remain longer in the audience’s mind.

Infographics can be published much faster than any kind of content on the Internet and social networks.

Inserting the name of the brand in the designed infographic which prevents the abuse of other organizations and due to its high publicity, it can gain customer trust and prestige to the brand.

Types of infographics

Statistical infographics

A statistical infographic is a type that focuses on statistical data and helps to visualize the data so that it would be comprehensible to everybody. Information from this type of infographic is usually presented in the form of charts and tables.

Educational infographics

The quantity of writings in this type of infographic is more than any other types of it because, as its name implies, it is produced for the purpose of teaching a specific subject. New and unfamiliar topics that few people know about can be one of the areas of educational infographic. One of the Examples of educational infographics would be coronavirus (Covid-19) infographics.

Timeline infographics

These types of infographics are included various dates and events according to their chronological order; photos and icons can help you to present them in a better way.

Processes and how-to-do infographics

It is similar to the timeline infographics and It describes the process of doing a task in a simple way, and typically is accompanied with directional cues such as arrows and numbers.

Geographical infographics

This kind of infographics generates information in the field of geography and uses maps as a valid source to deliver information about population data (population growth, population decrease, population of a country, factors affecting the decrease or increase of population, etc.), data related to different regions, or any geographical information.

Comparative infographics

Comparing two different subjects by mentioning their similarities and differences, and also advantages and disadvantages of each.

Hierarchical infographics

Visualizing hierarchies (such as rankings of members in groups, such as military, church, or administration) through various diagrams or charts.

List-based infographics

Whether you are writing an article or creating an infographic, organizing information in a list makes it easier for the audience to skim the content and get it in a short time.

Resume infographic templates

Gathering information about a job seeker in a template and using various charts to make the content more interesting, and highlight the applicant’s abilities.

If you want your brand to be known and famous among people, or if you have any question about infographics, Navax team are there to help you reach those goals. You can call them and get yourself a free consultation.

Some applications of infographics

Notices

Notices Demonstrate a series of information in a separate way but with the same theme, in which the contents are categorized and the most important points are emphasized using color, geometry and size.

reporting

Reports are documents that contain a specific central theme that are set up to be presented to individuals or organizations. These documents contain a lot of information and can sometimes be boring to their readers, but by using infographics,lots of information can be presented in a small volume and in an attractive way.

Culturalization

Examples of infographics in culture-making include street banners that contain a variety of issues; For example, the culture of using bicycles to achieve clean air or consuming less water to deal with water scarcity.

Advertising

The use of infographics in marketing and advertising of a brand can have a great impact on attracting the audience’s attention and increasing their knowledge about a brand; In addition, infographics have a high share of advertising and can be easily used on other websites and pages.

Education

A great way to learn is to use infographics. Teachers use class time to prepare articles, read texts, and give lectures. Infographics help to do all this in an attractive and dynamic way.

We shared with you almost everything you would need to know about infographics like applications of infographics, types of that, why do we use infographics, etc.; At the end you should know that society is going to be more visual than any other century, so the infographics and visual contents would be the most effective way to communicate with them.

Important points in creating an effective infographic

Topic choice‌

Having a good idea or topic can have a huge impact on producing an attractive infographic. This idea can be related to your organization’s services or products or area of your interests. In infographics, you should avoid providing lots of information; Because it would lose your audience, and the content of your site or page will seem insignificant and useless.

data‌

The next step would be producing attractive and useful information. This information should be gathered from reliable sources and evaluated by you, depending on the taste of your target audience. The more familiar you are with the topic, the more likely it is that your infographics are audience-friendly, because it proves that you can talk about all aspects of that topic clearly and provide a more comprehensive article.

Matching the infographic to the selected topic‌

Each infographic will help you achieve a specific goal, so you should choose an infographic according to your goal; Even the colors in an infographic can be different depending on your purpose. For example, if your goal is giving information about a specific topic, using charts like what has been done in the statistical infographic may not help you much; For this purpose, you can use text colors and attractive backgrounds or highlighting titles to attract audiences.